“Unfortunately, this is one book that WON’T live on my bookshelf! With its dog-eared corners and relevant strategies for changing the way we use the Internet, this book is unlikely to gather dust. Gihan is an expert in assisting organisations and individuals to connect with their market in our changing “on-line” world. If you are looking for a different spin on using the Internet to market your business, this book will give you a massive advantage.”
— Donna Hanson, www.primesolutions.net.au

“Want to know how to market yourself on the web? Then this book is excellent! Written in easy to understand language and with simple steps, it’s ideal for anyone who is either starting out on the web, or who has been doing so for years.”
— Candy Tymson, CandyTymson.com.au

“All of Gihan’s latest advice is packed into one book. I keep on dipping into it when I’m working on my internet strategy, and it’s full of Post-It notes to remind me of the most important points. Web strategy can be quite slippery – there are lots of social media platforms and lots of things you could be doing, but you need to keep a grip on why you are doing them. This is where this book really excels, by putting all the technical advice into a context that’s easy to follow.”
— Shelley Dunstone, ShelleyDunstone.com

“What I like most about Fast, Flat and Free is it cuts through the many ‘social media’ and ‘web’ myths and practically demonstrates what really matters on the ‘net’ and that is how to build trust relationships so you can create value for others. This is the one book every entrepreneur and business owner must read to sustain and secure their future business potential.”
— David Penglase, SalesCoachCentral.com

“I loved this book. As a business owner, this book is now my bible for creating an effective online presence. Gihan takes a complex subject and makes it easy to understand. And best of all, his book is not just conceptual but practical, with easy to implement strategies. Great work.”
— Jani Murphy, emailsmart.com.au

“This is an excellent book. There is so much hype and blather about social media and internet marketing. Usually it’s the same old cliches trotted out with little real application. The best thing about Perera’s work is that it puts it all in a real business perspective. He reminds us of basic marketing principles and shows us how to apply them in the web environment. I found the section of setting buying frames particularly useful – part revision of some basic ideas I’d forgotten, but more importantly, part how to get on with it on the web. What’s more, it is easy to read. No book on social media marketing is going to be a real page·turner, but this is the nearest thing to it I’ve read so far. Great effort.”
— Alan Hargreaves, AlanHargreaves.com

“Gihan has been known to me for 4 years. I have used his consulting and coaching services frequently. This book is exactly like my experience of Gihan: relevant, respectful, highly insightful and jargon-free. Although written predominantly for the SME business owner, anyone who is looking for a layman’s guide to taking advantage of what the Internet offers businesses could gain much by reading this book.”
— Ross Clennett, RossClennett.com

“Most business owners know they can’t ignore the impact of the internet but many are overwhelmed when they look at what they need to do. This book cuts through the hype. It doesn’t speak geek – it talks to people about their business strategy online in ways that make sense and go to the heart of making the web work for you. In my twenty-five years of being in business, I’d be hard pressed to name a person that I’ve learned more from than Gihan Perera. His latest book is an example of his unique ability to combine his understanding of cutting edge technology, marketing and business.”
— Ann Rolfe, mentoring-works.com

“Fast, Flat and Free has become my new reference guide for smart marketing of my business online – and also offline. The clearly expressed concepts help me get perspective on my new ideas so that I can apply my business development efforts more effectively. Plus the book generated new ideas for me. By helping me to be more effective this book is worth many multiples its cost, so I strongly recommend it to business owners. I especially recommend it to the self-employed who may not yet be big enough to outsource to specialists. (And I recommend it to ‘control-freaks’ like me who like to be informed consumers of other consultants.)”
— Matt Hern, MattHern.com.au

“Brilliant book. Great simplification of the extraordinary complexity we face online today. Gave me 6 ‘must do’s to implement. And I write books on a similar topic. Well worth a read, particularly if you are an author or a Thought Leader.”
— Toby Marshall, LeadCreation.com.au

“This is probably the best book on the integration of marketing and the internet that I have read. Mr Perera clearly knows his stuff and presents the material in a clear and easy to follow manner. If you want to know more about social media, the internet and small business marketing, this is the book for you.”
— Michael Harrison, Strategies.com.au

“Great book with plenty of ideas, written by Gihan Perera, an internet expert who knows what matters online. If you are online now or wanting to put your business online, then this book is essential. It cuts through to the issues that really matter to capture your customers and clients. You can find out so many things here that make a website and online business really reach its market. Tap into the great ideas through a simple read. A great book that has saved me so much time.”
— John Highman, BusinessClassTraining.com

“I have been paying Gihan money every month for more than a decade, and regard him as integral to the success of my businesses. In this book he outlines everything anyone would ever need to know about being successful online. Gihan’s book is a resource that has a permanent place on my desk
and I consult it often.”
— Ian Berry, IanBerry.au.com

“Gihan has an amazing ability to capture current issues and trends then simplify them for easy access, without losing any of the richness of the concepts. This book is FAST to read, FULL of great ideas including abundant bonus material & step—wise processes, and FABULOUS as a guide for those feeling overwhelmed by the rapid pace of change, in how best to use the internet to fast-forward your business success. It’s a must-read.”
— Helen Macdonald, HelenMac.com

“Gihan, you have done it again. This is a wonderful book. I have been following your pearls of wisdom for years and you always make me think differently. Thank you for taking the time to share your insights and expertise. All the very best to you!”
— Keith Abraham, KeithAbraham.com.au

“Gihan always makes my life and work so much easier and ‘Fast, Flat and Free’ is yet again just another example. I love everything this book does!”
— Ian Hutchinson, Chief Engagement Officer, LifebyDesign.com.au

“Hey Gihan, I’ve nearly finished reading your book and it’s amazing. It has revolutionised my thinking, not only of my Internet business idea, but also of my ‘real world’ business.”
— Melvin Yeo

“I must tell you, I’m not very happy with this book. I was hoping I could do a quick scan flip-through and then put it on the shelf with all the others. Now I realise I must . . . must . . . sit down and read entire this book with a pen in hand. And I will end up with a long to-do list that will be critical to the future of my business! This is simply brilliant stuff, and well written and well organised.”
— Warren Evans CSP, Futurist and Business Strategist

“Fast, Flat and Free is an excellent resource and essential reading for anybody serious about doing business online. I particularly liked the chapter on creating your positioning statement and market niche. Keep up the good work!”
— Peter Thorpe, TheNet.com.au

“Gihan makes things so clear when you talk to him. His ideas are simple, and no one else puts it like he does. If you want a clear idea of your next steps, after you take your first steps, talk to Gihan!”
— Craig Rispin, futuretrends.tv

“The material and training from Gihan has been world-class. It is taking my business and professionalism to a whole new level. I can’t thank you enough.”
— Erica Bagshaw, The Alignment Group, thealignmentgroup.com

“Gihan has made an enormous difference to my web site. His unique skill is his ability to help you leverage everything you do, creating new income sources and stronger relationships with the people you deal with.”
— David Thomas, CEO, Think Global Consulting, thinkglobal.com.au

“Gihan is one of the few computer people I know who not only knows his stuff but can also communicate well with people. His Web site package has taken my business to a new level.”
— Ken Warren, kenwarren.com.au

“I would enthusiastically recommend Gihan Perera for answers to your questions regarding web presence and on-line marketing. With his guidance and assistance, my on-line business has grown by more than 50% per year for the past 3 years.”
— Kit Grant, kitgrant.com

“Gihan is the Number ONE resource for anyone wanting to be at the top of their internet business game.”
— Leigh Farnell, leighfarnell.com

“Probably one of the top thinkers and practical implementors in the Internet field. Even half-way around the world I look forward to receiving his practical insights into the wonderful world of the web. Top class stuff Gihan ..thanks!”
— Sean Weafer, Weafer Consulting

“Working with Gihan has totally changed the way we do business. Getting info-products to market (quickly!) is now second nature. Thanks for showing us a strategic step by step process. Your information is truly gold!”
— Andrew May, Switched On, andrewmay.com

“My Web site has paid for itself many times over, and is consistently rated as one of the best in my industry.”
— Chris Rewell, chrisrewell.com.au

“Gihan has the unusual gift of being a know-all without looking or sounding like one. He is one of the most gentle, humble gentlemen I know. As a businessman he is thorough, imaginative and determined. As a speaker he is articulate, amusing, insightful and informative. He only deals in what is do-able for the average business owner who hasn’t time to become a web-head.”
— Colin Pearce, colinpearce.com

“Rarely do you meet someone of Gihan’s calibre. He is highly intelligent, incredibly responsive, very approachable and has a unique ability to ‘leverage’ every opportunity. I enjoy working with Gihan because he has an ability to take a complex strategy and create a simple and elegant model, and he can look at any business and help increase profits through leverage and he is great fun to work with.”
— Neen James, neenjames.com