About Gihan Perera
In a nutshell: I’m an Internet coach for business owners.
Since 1997, I’ve worked with some of Australia’s leading thought leaders, change agents and entrepreneurs, helping them leverage their expertise, individually and in groups, on and off the Internet.
I’m an entrepreneur, business consultant, speaker, mentor and interviewer. I love writing, and I’ve published many books (this is my tenth), numerous e-books and a series of audio programs.
My formal background is in science and technology, and I’ve been using the Internet since 1987. Most people didn’t know about the Internet in 1987, and even now many people don’t even realise there was an Internet in 1987! But for me – and my fellow students at the University of Western Australia – it was an important part of our lives.
I don’t love technology for its own sake. But I do love it when we use technology to get a message across more effectively. When I first started using the Internet, we didn’t have Facebook, Twitter, LinkedIn, Foursquare, Groupon or Google. But, in the days of green computer monitors and dial-up modems, we still had the basic functions of the Internet – including e-mail, discussion groups and chat rooms. We were even doing social media, although of course we didn’t call it that at the time.
In 1997, when the Web was young, spam was just a luncheon meat, and Google wasn’t even a twinkle in its owners’ eyes, I founded First Step Communications, one of Australia’s earliest Web design businesses. Since that time, it’s grown to include clients in every continent (except Antarctica). I still operate as CEO in that business, while also running my own consulting/speaking business.
I wrote Fast, Flat and Free because I saw so many business owners struggling with what the Internet means for them and their business. It’s easy to be intimidated and overwhelmed, especially when talking to techies who can’t speak plain English and confuse you with buzzwords and jargon. The truth is, it’s not so difficult to understand how the Internet affects your business; and you probably don’t need to take desperate (and expensive) measures. But you do need to do the right thing – and that’s why I wrote this book.